RankFast stands as a leading marketing agency specializing in SEO, PPC, content marketing, and branding. Their mission centers on driving business growth through tailored digital solutions that enhance online visibility and conversions across diverse industries.
Branding
Web Design & Development
As their strategic design partners, Year One took on the task of optimising their website with visuals and metrics to reflect their strong market presence and brand values driven by performance and insights for their own partners.
Critical Conversion Issues
Conversion rates stagnated at 0.5%, significantly underperforming for a market leader
Website failed to effectively convert high-quality traffic into leads
Suboptimal User Experience
Unclear navigation paths led to premature user exits
Poor page layouts hindered user engagement
Call-to-action elements lacked strategic placement and clarity
Trust Deficit
Website design failed to effectively communicate RankFast's market leadership
Limited trust signals impacted user confidence and engagement metrics
Transform RankFast's digital presence to align with their market leadership position while significantly improving conversion rates through strategic UX/UI optimization.
Our comprehensive design strategy centered on four key pillars of transformation. We began by restructuring RankFast's website architecture to create intuitive navigation pathways and enhanced visual hierarchies that prioritized conversion elements. To build user trust, we integrated strategic social proof elements, including client success stories and performance metrics, supported by professional certifications and security indicators.
The technical implementation phase involved close collaboration with RankFast's SEO team to ensure optimization across all devices while maintaining exceptional page performance. Our conversion rate optimization strategy leveraged detailed user behavior analysis to inform layout refinements and develop targeted landing pages for RankFast's core services.
The strategic design transformation delivered exceptional results across key metrics:
Conversion Performance
Pre-transformation: 0.5% conversion rate
Post-transformation: 2% conversion rate
Impact: 300% increase in conversion efficiency
Organic Traffic Growth
Achieved growth from 0 to 8,000 monthly organic clicks
Sustained improvement in search visibility
Enhanced user engagement metrics
Brand Trust Indicators
Significant increase in user engagement time
Improved customer feedback scores
Enhanced brand perception metrics
Key Learning
This transformation demonstrates the crucial relationship between strategic design thinking and business performance. By aligning UX/UI elements with clear business objectives, we achieved significant improvements in both user experience and conversion metrics.
The success of this project reinforces Year One's commitment to delivering premium design solutions that drive measurable business impact.
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